I needed to clear this up for myself, the truth behind this great and mysterious typeface we know as Avant Garde. So for the benefit of those interested, here is the story: Herb Lubalin (1918 – 1981) was a prominent American graphic designer. In 1962 he teamed up with a journalist called Ralph Ginzburg (1929 – 2006) and together they published a controversial erotic magazine called Eros.

By the fourth issue the magazine got shut down for violating federal obscenity laws in the USA. Bosch Kts 300 Software. They followed with a magazine called Fact, but this one also came to a premature end due to legal troubles. Six months later Lubalin and Ginzberg released the first issue of Avant Garde, an attractive hard-bound periodical which would run for 14 issues between January 1968 and July 1971.